Military-background trainer · Positive method
Dog Training in Istanbul
At our dog training center in Zekeriyaköy, Istanbul, programs are designed by E.Asb. İrşat Üner, a trainer with a military background. What sets us apart from a classic dog school: every dog arrives with different needs, so every program is shaped around your dog specifically.
The training system developed by PatiLee
How Does Training Begin and Progress?
At our dog training center in Zekeriyaköy, Sarıyer, all our programmes — from basic obedience to behaviour and therapy programmes — are delivered with ICONK9, the system we developed ourselves. It relies on positive reinforcement rather than pressure, and it is measurable and consistent. Before you look at prices, see how the system works: no program starts before we know your dog, and it moves through five stages.
ICONK9 System progresses through a 5-stage process
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Free First Consultation
Your first training consultation is free. We start by getting to know each other: a conversation with our dog trainer about your dog's history, situation and your expectations. You book it in My Account.
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Character and Behavior Analysis (Test)
Your dog is tested; we see their age, temperament and behavioral history in the field. The right training path is set by this analysis, not by guesswork.
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Evaluation Meeting: Program and Duration
We share the results in a meeting: a written test report and a training plan. The program's content, duration and fee are finalized here.
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Training
Your dog boards at our facility for the duration of training; commands are learned within the daily routine, not in a classroom. You follow the process in My Account.
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Final Report, Handover and Adaptation
As training ends we prepare a written final report; at handover we run an adaptation session with you so the gains stick at home.
Which Trainings and Consultancies Do We Offer?
At our dog training center, whatever exists in dog training worldwide has its counterpart in the ICONK9 system. Which programme suits your dog is decided together at the meeting after the test. Programmes delivered at our Turkey campus and those we run only at international campuses are listed separately.
Programmes delivered at our Turkey campus
- 1. Puppy Training — name recognition, attention, yes and no markers, collar and equipment acceptance; the foundation of communication between the family and the puppy.
- 2. Socialisation — appropriate interaction with people, strangers, children, other dogs and animals.
- 3. Socialisation (Remedial) — gradual, controlled introduction of a dog lacking social experience to people, dogs, sounds and new places.
- 4. Basic Obedience — sit, down, heel; applying the commands in daily life.
- 5. Advanced Obedience — recall, come, stay; reading environmental cues and work outside the facility.
- 6. General Obedience — a complete programme covering basic and advanced obedience; for dogs that have not joined the system before or are older.
- 7. Box Training and Safe Space — accepting the box as a safe resting and travel space, staying calm inside it.
- 8. Behaviour Building — an appropriate behaviour repertoire through focus, attention, settling, waiting and alternative behaviours.
- 9. Behaviour Modification — changing existing behaviour patterns: trigger management, desensitisation, counter-conditioning.
- 10. Behaviour Problems — 10.1 Everyday Behaviour Problems · 10.2 Fear and Anxiety · 10.3 Reactivity · 10.4 Repetitive Behaviours · 10.5 Hyperactivity and Impulse Control · 10.6 Aggressive Behaviours · 10.7 Confidence and Shyness · 10.8 Barking and Vocalisation.
- Dog Purchase Consultancy — identifying the breed, character, energy level and dog profile that fit the family's lifestyle.
- Home Adaptation Consultancy — an adaptation plan for house rules, arranging the living space and managing the dog's behaviour at home.
- Territory protectionNot offered in Turkey — for homes, land and businesses; with dogs of suitable temperament.
- Personal protection (bodyguard)Not offered in Turkey — advanced level; for dogs with a solid obedience foundation.
| Programme | Level / suited to | Duration | What it covers |
|---|---|---|---|
| 1. Puppy Training | Puppies | Set after the assessment | Name recognition, attention, yes and no markers, collar and equipment acceptance |
| 2. Socialisation | Level set after the assessment | Set after the assessment | Appropriate interaction with people, strangers, children, dogs and other animals |
| 3. Socialisation (Remedial) | Dogs lacking social experience or struggling to adapt | Set after the assessment | Gradual introduction to people, dogs, sounds, new places, surfaces and stairs |
| 4. Basic Obedience | Core programme for every dog; levelled by age | Six-week programme structure | Sit, down, heel; applying the commands in daily life |
| 5. Advanced Obedience | Dogs that completed the basic programme | Set after the assessment | Recall, come, stay; environmental cues and work outside the facility |
| 6. General Obedience | Dogs new to the system, older dogs, or dogs that find the standard stages hard | Set after the assessment | Basic and advanced obedience skills, applied in different conditions |
| 7. Box Training and Safe Space | Level set after the assessment | Set after the assessment | Accepting the box, comfort inside it, a resting space, travel habit |
| 8. Behaviour Building | Level set after the assessment | Set after the assessment | Focus, attention, settling, waiting, alternative behaviour, reinforcement, generalisation |
| 9. Behaviour Modification | Level set after the assessment | Set after the assessment | Environmental and trigger management, desensitisation, counter-conditioning, response substitution, shaping |
| 10. Behaviour Problems | Levelled by the context and triggers of the problem | Set after the assessment | Sub-branches 10.1–10.8: everyday behaviour problems, fear and anxiety, reactivity, repetitive behaviours, hyperactivity and impulse control, aggressive behaviours, confidence and shyness, barking and vocalisation |
| Territory protectionNot offered in Turkey | Home, land and business; suitable temperaments | — | An extra security layer during unsupervised hours |
| Personal protection (bodyguard)Not offered in Turkey | Dogs with a solid obedience base; advanced | — | Advanced protection programme designed for the dog |
Programmes we run at international campuses
- Service and assistance dog trainingNot offered at the Turkey campus — working dogs for people with disabilities.
- Search and rescue trainingNot offered at the Turkey campus — rubble, trailing and area search.
- Sport dog trainingNot offered at the Turkey campus — IGP, mondioring and similar disciplines.
- Scent and detection dog trainingNot offered at the Turkey campus — working dogs for detecting specific odours.
The PatiLee Difference
We run dog training not as a "course" but as a system that starts with measurement and ends with a written report. Our difference is in the method:
- Assessment first, then the program — we never write a program for a dog we haven't tested; age, temperament and behavioural history are seen in the field, and the program and its length are settled at the evaluation meeting.
- Learning inside real life — training is board-and-train; your dog learns commands not in a classroom but within the facility's daily routine. One discipline, one method: the ICONK9 system.
- We don't turn problems away — aggression, severe anxiety, barking and similar behavioural issues are the very subject of training; where needed, handled in a separate, controlled area to the VIP standard — with no VIP fee, only the standard nightly rate.
- Written report, lasting results, transparent fees — you follow the process from My Account; at the end, a written results report and an adaptation stage so the gains last at home. Training fee, boarding and extras on separate lines; prices published and fixed.
Positive Method, Measured Approach
Our training relies on correct reinforcement, not pressure or fear. İrşat Üner's experience from military discipline is combined with a patient, consistent approach to training. The goal is to develop not the dog alone, but the communication the dog and its owner build together.
All dog training at PatiLee is delivered with the ICONK9 training system we developed. From basic and advanced obedience to socialisation and behaviour and therapy programmes, every programme runs with the same discipline and method. You can explore the system's detailed programme structure at iconk9.com.
We start every programme with an assessment (test): we see your dog's age, temperament and behaviour history; the right training path is set after this test. We do not turn away behaviour problems such as aggression, severe anxiety or disobedience — these are the very subject of training; when needed they are handled in a separate, controlled area. We sign a digital contract with every family, drawn up in line with Ministry of Agriculture and Forestry regulations; our prices are published and not open to negotiation.
- İrşat Üner — founder and head trainer; military background (E.Asb.), founder of the ICONK9 training system.
- Method — positive reinforcement; every programme is built on the result of the character and behaviour test, with a written result report.
- Track record — competition-podium professional trainer; PatiLee was named Europe's best luxury pet resort in 2024 and the world's in 2026.
For the trainer's background and advanced training programmes: irsatuner.com · ICONK9
Board-and-Train: The Dog School Model
Most of our training programs run as board-and-train: for the length of the program your dog stays at our facility in their own raised suites, joins planned sessions under a professional dog trainer's supervision every day and spends the rest of the time socializing in the play areas. What sets us apart from a classic dog school is that training is woven into the daily routine — the dog learns commands not in a classroom but in a real-life environment. When training ends, the adaptation stage carries the gains into your home.
How board-and-train is charged: during the program your dog is boarded to the VIP Boarding standard (trainer supervision, one-to-one attention), but no VIP fee is charged for this; only the standard nightly boarding rate applies. The total is made up of: training fee + boarding (nights × nightly rate) + any extra items such as food, supplements or veterinary costs. Each item appears as a separate line in your agreement and account statement; prices exclude VAT.
Puppy Training and Socialization
For puppies, the 8–16 week period is the most critical window for socialization and basic habits. Programs that start in this period cover house training, basic obedience and controlled socialization; families who wish can combine training with dog daycare days so the puppy learns to communicate correctly with other dogs faster.
ICONK9 System · 5 Levels
Test Levels & Fees
Every program starts with a test based on your dog's age and condition; the right program is set after the test. All programs follow the ICONK9 training system.
ICONK9
🐶
Level 1
Puppy / Early Stage
$250
ICONK9
🐕
Level 2
Adolescent / Young
$1,000
ICONK9
🦮
Level 3
Developing / Adult
$2,000
ICONK9
🎯
Level 4
Established Behavior
Custom Quote
ICONK9
🛡️
Level 5
Serious / Complex
By Application
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ICONK9 System
Training Fee
The base price can change depending on your dog's age, history and the scope of the program; every program is delivered with the ICONK9 system.
| Service | Description | Price |
|---|---|---|
| Dog Training | Base price, increases with the dog's needs and program length | Starting from $1,000 + VAT |
| Board-and-Train (Residential) Training | Training fee + standard nightly boarding (delivered to VIP care standard, no VIP fee) + any food / supplement / veterinary items | Training + boarding + extras, + VAT |
Training doesn't end at graduation. During the graduation stage we review, together with the owner, the commands and behavior patterns your dog has learned and share practical tips for keeping them up at home. Whether the results last depends largely on the family's consistency at home.
From our trainer
What Is a Dog Trainer, and What Does Ours Do?
A good dog trainer listens to the owner first, not the dog. Our head trainer İrşat Üner — founder of the ICONK9 training system and a competition-podium professional dog trainer — builds every programme himself based on the result of the dog's character test; training progresses at the facility under the trainer's supervision, and the result report is given to you in writing. Below, from our trainer's YouTube channel: the topics dog owners ask about most. Click to watch here.
When is the right time to start dog training?
The golden rules of socialising your dog
Training your own dog — and the industry's manipulations
Dog training starts with choosing the dog
The alpha paradox: myths of force in dog training
First contact with dogs: avoid the big mistakes
Are you ready to own a dog?
The big mistake people make when adopting
Shorts
Frequently Asked Questions
How does the training process start and progress?
The process has five steps: 1) Consultation: we meet in a free consultation to understand your dog's situation and your expectations. 2) Test: your dog undergoes a character and behavior analysis. 3) Plan and approval: at the assessment meeting we share a written report and training plan; the program's content, duration and fee are set here and confirmed with your approval. 4) Training: your dog boards at the facility, learns commands within a daily-life routine, and you follow the process from My Account. 5) Adaptation: at the end a written results report is prepared, and at handover we do adaptation work so the gains last at home.
How long does a training program take?
Length depends on your dog's age, history and the behaviors we are targeting. After the observation and assessment stage, we give you a clear duration and scope.
Do you accept dogs with behavior problems?
Yes. Aggression, anxiety and disobedience are exactly what training addresses; we do not turn these dogs away. We start with an assessment (test), then run a controlled program in a separate area when needed. From basic obedience to behaviour and therapy programmes, all training uses the ICONK9 system.
Is the price negotiable?
No, our prices are fixed and not open to negotiation. We sign a digital service contract with every family, drawn up in line with Ministry of Agriculture and Forestry regulations.
Who delivers the training?
Programs are designed and delivered by our trainer with a military background, E.Asb. İrşat Üner. The method relies on positive reinforcement, not pressure.
Do you offer protection or working-dog training?
No. Protection and working-dog training is not offered in Turkey; our Zekeriyaköy centre runs obedience and behaviour programmes, all delivered with our own ICONK9 training system. See the structure of our international programmes at iconk9.com.
Where do training sessions take place?
Sessions take place at our facility in Zekeriyaköy. Location and schedule details are confirmed during the observation and assessment stage.
Dog Training Guide
From our trainer's pen: articles explaining our programs and the fundamentals of dog training.
- Leash pulling training
- What is dog training?
- How do dogs learn?
- What is basic obedience training?
- What is advanced obedience training?
- What is behavior correction training?
- What is bodyguard (personal protection) training?
- What is territory protection training?
- What is show training?
- How to house-train your dog at home
- Top 10 dog training tips